Digital Shiv

Public Enemy will partner with fan-funding site Sellaband to finance their next album.

By runagate

TechCrunch Europe posted an article about Public Enemy partnering with the Sellaband site to finance their next ablum:

“Public Enemy is one of the first established acts to sign up to Sellaband’s new custom funding program and aims to raise $250,000 for the album in $25 increments. Public Enemy was incidentally also one of the first acts to release music on mp3.

Amsterdam-based Sellaband allows artists to request support from fans, or in Sellaband parlance “Believers”, who invest anything from 10$ up in an album. Funding music this way is not for everyone but it does add a novel and badly-needed niche to the music business ecosystem. Sellaband’s next challenge is to prove that fan-funding can work for artists at any stage of their career and that the model will transfer from Europe to the US. The Public Enemy announcement is an attempt to hit both of those birds with one stone.

 

How Sellaband Works

Once the funding target is reached the album is made and the proceeds are split between the artist and the believers. Various incentives like downloads and concert tickets can also be offered to believers.”

More information can be found by clicking through the link above.  The Sellaband site can be found by clicking the PE image above.

Public Enemy could hardly be a better example of musicians uniting a message with virtuosity in all areas of production and performance as well as keeping on top of our ever-accelerating and mercurial technological changes.

This seems like a sensible way for popular musicians to wrest free entirely of being held hostage by the media monopolies which have funded and promoted our musical monoculture and used and discarded everyone in their path for a century now.

Music has been with us a lot longer than has recording media.  Music has been with us a lot longer than sheet music publishing houses and caste-restricted performance venues.  This is just a bit more evidence that we’re seeing a new era dawn.

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